Apple Music today declared African genius Burna Boy as its most recent Up Next artists.
Burner Boy has been very relevant in the music industry with exceptional performance, recently he bagged a BET award for his hard work. On Apple Music, Burna Boy’s music has been spotlighted on a variety of famous playlists, including The Plug, New Fire, Up Next, The Beats 1 List, and The A-List: African Music.
“Burna Boy has built his brand his way and has been on fire all over Africa and the UK,” said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B. “He does things his way and Apple Music is honored to be able to connect with Burna Boy on this moment and help make the name even more well known!”
“I’m super excited to be part of the Apple Music Up Next campaign,” said Burna Boy. “Apple continuously comes up with new initiatives to support artists globally and push the African culture. It’s an honor to be a part of this and with my African Giant album coming out soon, the timing is perfect.”