Breaking into the music industry has always been a challenge for artists from all genres. There are tens of thousands of artists vying for attention and gigs, and that’s on top of the artistic challenge of getting the inspiration for new songs, finding the right melody or beat, and dealing with band member personalities. The whole process can be overwhelming, especially considering the constant flux the music industry presents.
Create something your audience will love. To truly have a lucrative career, you must create music an audience wants to hear.
To be successful in the industry today, a band must act as its own CEO and create a strong and unique brand.” It’s vital to channel your passion to find the right sound, genre, topics, image, and target audience for the music you create. Your music brand is no different than any other, so it’s vital that you do adequate market research to know:
- Where is your audience?
- How old is your audience?
- What music do they currently listen to?
- What do they want to hear more of?
- What do they hate?
- Where do they listen to music?
- Where do they buy their music?
This article will be continued in our next music tips post