Jay Z, born Shawn Corey Carter, who infamously started out dealing crack and drugs in Brooklyn’s notorious Marcy Projects before becoming a successful rapper and entrepreneur, has entered into a long-term partnership with Caliva, a cannabis company in California.
Commenting on the partnership, Jay Z said, “Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”
r this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”
As Chief Brand Strategist for the company, Jay Z will play “a crucial role driving creative direction, outreach efforts and strategy for the brand,” while focusing on increasing the economic participation of citizens returning from incarceration — through advocacy, job training, and overall employee and workforce development.