The youngest Kardashian family member is making her fortune from her best-selling cosmetics business.
Kylie Jenner is, alongside people like George Lucas and Oprah Winfrey, one of the top five wealthiest celebrities in the U.S. Forbes says she passed $1 billion net worth mark thanks to her 100% ownership of Kylie Cosmetics and the cash she’s recently pulled in from its foray into Ulta stores.
For years, Jenner has combined her social media savvy with her stardom to promote lipsticks, eyeshadows, and more to her 175 million followers. They’re not the only ones paying attention. Kylie Jenner is so influential and powerful that a single tweet she posted last year complaining about Snapchat led its stock to tank.
Kylie Cosmetics now sells bronzer, highlighter, lip gloss, blush, eyeliner and more. Kylie Jenner’s shop operates through Shopify and outsources production. It came to the brick-and-mortar makeup franchise Ulta over the holidays, leading Kylie Cosmetics to earn about $360 million in revenue in 2018.
Jenner’s Instagram is also a big moneymaker. She earns a rumored $1 million for every #AD (recent posts include