The label will market, promote and distribute the works of Stonebwoy around the world. The deal was announced at an event in Nigeria on Tuesday, July 17 to officially launch the company and introduce the team to manage the operations of the company in West Africa. Veteran Music Executive, Ezegozie Eze Jnr., will head the team and will report to Sipho Dlamini, managing director of Universal Music South Africa and Sub-Saharan Africa. Eze stated that the launch of the company was a “huge statement of belief in our local music talent” and its “ambition to help our artists reach the widest global audience.” The deal adds to Stonebwoy’s career highlights in the past year. His 2017 album “Epistles of Mama” peaked at number 13 on the Billboard World Charts. It is the first album by a Ghana-based Ghanaian artiste to achieve that record based on sales compiled by Nielsen Music. Stonebwoy became the second Ghanaian Grammy nominee after an album he was featured on earned a nomination at the 2018 Grammys. Stonebwoy has been the only Ghanaian and African artiste to perform at the 2018 SummerJam, an European Reggae, and Dancehall festival.